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Little Birdie Me
Privacy Policy

Last updated: July 14, 2017


Little Birdie Me is committed to transparent privacy practices. As you use the Little Birdie Me Site and our Services, we want you to understand how we are using information and the ways in which we protect your privacy.

This Privacy Policy discusses:

  • Information Little Birdie Me collects about Users
  • How we use information we collect
  • Information this Privacy Policy does not cover
  • Little Birdie Me’s data security and storage practices
  • How Little Birdie Me does not collect children’s personal information
  • Privacy Policy updates, and
  • How you can contact Little Birdie Me.

We encourage you to read this Privacy Policy to understand what we do with the information we collect from you. We have tried to keep this policy as simple and easy-to-read as possible. If you do not understand any capitalized terms, they are defined in the glossary. If you have any questions, please contact us at privacy@littlebirdie.me. Little Birdie Me respects your privacy and is committed to protecting your personal information.

Information We Collect About Users

We collect two types of data about Users:

  • Information that you or others provide to us, and
  • Technical data passively collected from all visitors to the Little Birdie Me Site.

Information You Provide

When using the Little Birdie Me Site and Services, you may provide us with a combination of Personal Information and Non-Personal Information. Personal Information is information that you provide to us which personally identifies you, such as your name, address, e-mail address and phone number. Non-Personal Information cannot reasonably be used to identify you. You may provide this information when you register for a Little Birdie Me account or otherwise complete a transaction using the Little Birdie Me Site.

Passively-Collected Data

Like most Web-based services, we automatically receive and record information on our server logs from your browser when you use the Little Birdie Me Site. We may use a variety of methods, including Beacons and Cookies, to collect this Passively-Collected Data. The information that we collect with these automated methods may include, for example, your IP Address, Cookie information, a unique device or User ID, browser type, system type, the content and pages that you access on the Little Birdie Me Site, and the “referring URL” (that is, the page from which you navigated to the Little Birdie Me Site).

The following is a non-comprehensive list of the application programming interfaces the Site currently uses, each of which use Cookies:

  • Disqus (for comments on our blog);
  • Facebook Analytics;
  • Google Analytics;
  • Google Safe Browsing API v4;
  • Google Places API Web Service;
  • Google Maps Javascript API; and
  • MailChimp (to sync subscription data for e-mail services).

By using this Site, you agree to comply with the respective terms of use and privacy policies of the Site’s respective API providers and all applicable laws and regulations.

Little Birdie Me uses Passively-Collected Data to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the Little Birdie Me Site; (b) monitor your participation in various sections of the Little Birdie Me Site; (c) customize our Services to you, including the establishment of default account preferences such as currency, paper size and date format; (d) monitor aggregate site usage metrics such as total number of visitors and pages viewed; (e) administer, operate and improve the Little Birdie Me Site and our other Services and systems; and (f) provide Services and content that are tailored to you. If we combine any information gathered through passive means with Personal Information, we treat the combined information as Personal Information under this Privacy Policy.

The Site uses Google Analytics, a web analytics service provided by Google, Inc., a Delaware company whose main offices are located at Mountain View, California, United States ("Google"). Google Analytics uses Cookies. The information generated by the Cookie regarding use of the Site by the User (including the IP address) is transmitted to and stored by Google on their servers. Google will use this information on our behalf in order to keep track of your use of the Site, compile reports on website activity for Site operators, and provide other services relating to Site activity and Internet usage. Google may also transfer this information to third parties when required by law or where such third parties process the information on Google's behalf. All Site visitors may refuse the processing of the data or information by rejecting the use of Cookies through selecting appropriate settings on your browser. By using this Site, visitors consent to the processing of data about them by Google in the manner and for the purposes described above.

How We Use Information We Collect

Little Birdie Me uses the information we collect to establish, maintain, and enhance our relationship with you and other Users. Specifically, we use it to: (a) display and personalize content on the Little Birdie Me Site; (b) develop new products and Services; (c) prevent abusive uses of the Little Birdie Me Site; and (d) send you information about products and Services (including ours and those of third parties) that we believe will be of interest or useful to you, such as targeted advertisements based on data about your use of the Services. We may combine Personal Information with other information we collect from your activity on the Little Birdie Me Site, information we receive from other companies or publicly available information. If we combine any information gathered through passive means with Personal Information, we treat the combined information as Personal Information under this Privacy Policy.

Information we share with others. Your privacy is important. We are committed to protecting information that identifies you personally, where you have chosen to keep it private. While we may share Non-Personal Information, we will only share your Personal Information in the following circumstances:

  • When you consent or direct Little Birdie Me to share the information. For example, if you choose to friend request another User through the Little Birdie Me Site, your name will appear to the recipient of the message.
  • Little Birdie Me service providers. When Little Birdie Me hires a service provider to help operate the Little Birdie Me Site or our business (including vendors and payment processors), Little Birdie Me may give access to certain Personal Information necessary for the service provider to undertake its work, in which case we will require those service providers to honor your Personal Information.
  • Little Birdie Me affiliates and partners. We may share some or all of your Personal Information with our affiliates and partners (including a parent company, subsidiaries, other companies that we control or that are under common control with us, and joint venture partners), in which case we will require those affiliates and partners to honor your Personal Information. At this time, Little Birdie Me does not have any parent company, subsidiary, other company in its control or that is under common control with it, or joint venture partner.
  • In the event of merger or sale. If Little Birdie Me is involved in a merger, acquisition, bankruptcy, or any form of sale of some or all of its business, Personal Information may be transferred with the business.
  • When legally obligated or to protect from harm. Little Birdie Me may share Personal Information (as well as Non-Personal Information) when we have a good faith belief that access, use, preservation or disclosure of the information is reasonably necessary to (a) satisfy any requirement of law, regulation, legal process or enforceable governmental request; (b) enforce or investigate a potential violation of the Terms of Use; (c) detect, prevent or otherwise respond to fraud, security or technical concerns; or (d) protect the rights, property or safety of Little Birdie Me, its Users or the public against harm.

We aggregate data. We may use information we collect in aggregated forms. That is, we may combine information about our Users with that of others in an anonymous manner to create Aggregate Information. When we employ non-Little Birdie Me companies to anonymize or aggregate data on our behalf, we will protect your Personal Information by requiring them to comply with privacy standards consistent with this policy.

When we deliver ads based on data about your use of the Services, we keep your identity anonymous. We will not identify you personally to third parties, except in accordance with this Privacy Policy. Of course, if you choose to respond to an advertised offer with your name and contact information, you will no longer be anonymous to the advertiser.

How You Can Control the Visibility of Your Information

We are protective of our personal information and assume other folks are too. For that reason, we wanted to build a Site where Users have a clear, easy and transparent way to control how and when their information is displayed. One of the things we did was to achieve this was to centralize almost all privacy controls in one place, the Privacy Settings page. There, among other things, you can control the visibility of your profile, the modules you have activated and even some sections within those modules (clothing sizes, anyone?).

If you do not wish to make your gifting profile publicly visible, but would still like to share some of it with people who are not Little Birdie Me users, you may wish to consider using your sharing link which, if you authorize it, can offer a backdoor into your profile. If at any time you wish to curtail access via your sharing link, you may, at any time, adjust the privacy settings or regenerate your sharing link, creating a new sharing link and thereby disabling the old link.

Information this Privacy Policy Does Not Cover

This Privacy Policy does not apply to the following:

  • Information we gather through public sources.
  • Information you give to third party websites. From time to time, you may be able to follow a link to the websites of other companies or individuals from the Little Birdie Me Site. These may include links to products or gift registries. These third-party websites may collect Personal Information about Users, and Little Birdie Me’s Privacy Policy does not extend to these external websites and third parties. Please refer directly to these third-party websites regarding their privacy policies.

Our Data Security and Storage Practices

We work hard to protect Little Birdie Me and our Users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. Little Birdie Me follows industry standards and best practices to help protect your Personal Information from unauthorized access, use and disclosure. For example, we store the personal information we collect on computer systems with limited access, which are located in controlled facilities. When we transmit highly confidential information (such as a password) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Little Birdie Me stores and processes Personal Information in databases hosted in the United States. We make good faith efforts to store data securely, but do not guarantee the safety of data.

We Do Not Collect or Use Children’s Personal Information

We will not knowingly collect Personal Information from any person under the age of 13 or target the Little Birdie Me Site and Services to Users under the age of 13. If we learn that Personal Information has been collected from a User under the age of 13 on or through the Little Birdie Me Site, we will take the appropriate steps to delete this information.

Users are discouraged from posting identifying or Personal Information or images of their own minor children under age 18 on the Little Birdie Me Site, and are altogether prohibited from posting identifying or Personal Information or images of other children on the Little Birdie Me Site.

International Users

The Little Birdie Me Site is intended for Users in the United States. By accessing the Little Birdie Me Site or providing us data, you agree that we may use and disclose the data we collect as described herein or otherwise communicated to you, transmit it outside of your resident jurisdiction, and store it on servers in the United States.

Privacy Policy Updates

We occasionally update this Privacy Policy to reflect changes in our Services and User feedback. When we post changes to this Policy, we will revise the "last updated" date at the top of this statement. If there are material changes to this Privacy Policy or in how Little Birdie Me uses your Personal Information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification. We encourage you to periodically review this Privacy Policy to keep informed about how Little Birdie Me is protecting your information.

How You Can Contact Us

If you have questions about this Privacy Policy or any privacy-related matter, or to request removal of any of your User-generated content or User Contributions, please contact us at privacy@littlebirdie.me.

You may also write to us at:

Little Birdie Me, LLC
Attn: Little Birdie Me Privacy
P.O. Box 400029
Cambridge, MA 02140-9998

Glossary

Aggregate Information

Aggregate Information means information about groups or categories of Users which does not identify and cannot reasonably be used to identify an individual User. Aggregate Information is a type of Non-Personal Information.

Application Program Interfaces (APIs)

An API is a set of routines, protocols, and tools for building software applications that define the methods of communication among various software components.

Beacons

Beacons are electronic files used to count and identify Users who have visited a web page or read an e-mail. Some pages on our Website may use third-party Beacons from Google Analytics. In addition to our use of the data to analyze visitor activity on the Little Birdie Me Site, Google may use information about a User’s site visit in order to improve its products and Services and to provide advertisements about goods and Services that may be of interest to you.

Cookies

A Cookie is a small file containing a string of characters that is sent to your computer when you visit a website. Cookies used cannot read data from your hard drive. When you visit the website again, the Cookie allows that site to recognize your browser as a previous visitor. Cookies may store User preferences and other information. You can set your browser to refuse all Cookies or to indicate when a Cookie is being sent, or to clear out Cookie information. If you are concerned about cookies with respect to online advertising, you may also wish to avail of consumer choice tools created under self-regulation programs in many countries, such as the US-based site WebChoices page or the EU-based Your Online Choices. Please note that some features or Services of the Little Birdie Me Site may not function properly without Cookies.

IP Address

Every computer connected to the Internet is assigned a unique number known as an Internet protocol (IP) address. Because these numbers are usually assigned in country- and ISP-based blocks, an IP Address can often be used to identify the country and ISP from which a computer is connecting to the Internet.

Non-Personal Information

Non-Personal Information is information that does not directly identify and cannot reasonably be used to identify an individual User.

Passively-Collected Data

Passively-Collected Data is data we automatically receive and record on our server logs from your browser when you use the Little Birdie Me Site. We may use a variety of methods, including Beacons and Cookies, to collect this information and recognize it as yours. The information we collect using these automated methods may include a User’s IP Address, Cookie information, a unique device or User ID, browser type, system type, the content and pages that you access on the Little Birdie Me Site, and the “referring URL” (the page from which you navigated to the Little Birdie Me Site).

Personal Information

Personal Information is information that identifies (whether directly or indirectly) a particular individual, such as the individual's name, e-mail address, telephone number, Social Security number and financial account number. Personal Information does not include information available from public sources. When Non-Personal Information is directly or indirectly associated with Personal Information, Little Birdie Me protects this Non-Personal Information as it does Personal Information.

Services

The Little Birdie Me Services are defined to include the Little Birdie Me Site, its features, applications, data and products.

Little Birdie Me

As used in this Privacy Policy, the terms “Little Birdie Me” or “we” or “us” or “our” refers to Little Birdie Me, LLC.

Little Birdie Me Site

The term Little Birdie Me Site includes all internet-based properties owned and operated by Little Birdie Me, including but not limited to mobile and web applications.

User

A User is anyone who visits the Little Birdie Me Site, registers for a Little Birdie Me User account, or who directly avails himself or herself of Little Birdie Me’s products or Services. In this Policy, we also use other similar terms such as “visitor” to denote a User. The terms “you” and “your” also refer to a User of the Little Birdie Me Site.